#1: Noticing & Influence

22/07/2023

Read time: 2 minutes

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We're thrilled to welcome you to the first edition of ‘Punchline’.

Punchline is designed to bring you the most effective strategies to scale your construction & home improvement sector business, all served up with a side of smiles and chuckles.

This week, we're diving into the concept of 'noticing' and its transformative potential for your operations. Noticing, the act of consciously observing and interpreting our surroundings, is a powerful tool that can significantly enhance your business. It's about being present, being aware, and being responsive to the world around us.

Now, you might be thinking, "Noticing? That's as ground breaking as a plastic hammer!" But hear us out. In the construction and home improvement sectors, noticing can be the difference between a project that's as smooth as a fresh plaster job and one that's as rough as a builder's tea!

One of the most critical aspects of noticing is understanding how people interpret the information you present to them. It's like reading the blueprint of your client's mind. For instance, if you notice that a particular design trend is gaining popularity, you can incorporate it into your offerings and communicate this to your clients effectively.

Another crucial aspect of noticing is recognizing the power of incentives. We tend to notice what we're incentivized to look for. Incentives can come in various forms, such as notoriety, self-esteem, and confirmation. It's like finding a golden brick in your pile of regular ones. Understanding this can significantly boost your creativity, self-confidence, and effectiveness.

In the realm of marketing, noticing can help you leverage six cues of influence as taught by Robert Cialdini:

• Comparison

• Liking

• Reciprocation

• Commitment/consistency

• Scarcity

• Authority

These cues can help you create more influence in your sales, copywriting, and presenting. It's like having a spirit level for your marketing efforts!

Remember, noticing is not just about growing your business. It's about living in a way that aligns with your values and goals. It's about making the right choices and trades that contribute to your overall well-being and success.

Whenever you're ready, there are 2 ways I can help you:

1. Promote yourself to 7,000+ other subscribers within the construction industry by sponsoring this newsletter.

2. If your business is achieving a turnover of £1m or more and you're keen to scale further, consider partnering with us at Gurler Mae. We excel in nurturing growth by implementing proven frameworks and strategies, all customised to meet your specific goals.

Stay tuned for more insights, updates, and a dash of humour in our upcoming issues. Until then, keep noticing, keep learning, and keep building!